The great beaches,
exceptionally blue sea, abundant shade, and mild climate attract a growing
number of visitors to Njivice each year.
A former fishing village,
Njivice is today a renowned tourist resort, a coastal location with soul, and a
favourite destination for visitors from Europe and beyond. Tourism in Njivice
started to emerge in 1930 when the Hotel Luka (the present Jadran) and the
Villa Dinka were built. Since then, tourism has been the main livelihood for
the people of Njivice. Before that, the main activities were fishing, olive
growing, livestock breeding, and forestry.
Njivice was first mentioned in
the deed of gift of Prince Ivan Frankopan in 1474. However, archaeological
finds suggest that the place is much older. A record from 1710 mentions a
settlement called Villa di sasso bianco (White Stone Villa) next to Njivice.
The Croatian name for this, Beli Kamik, is today a toponym and a hotel in