The great beaches, exceptionally blue sea, abundant shade, and mild climate attract a growing
number of visitors to Njivice each year.
A former fishing village, Njivice is today a renowned tourist resort,
a coastal location with soul, and a favourite destination for visitors from
Europe and beyond. Tourism in Njivice started to emerge in 1930 when the Hotel
Luka (the present Jadran)
and the Villa Dinka
were built. Since then, tourism has been the main livelihood for the people of
Njivice. Before that, the main activities were fishing, olive growing,
livestock breeding, and forestry.
first mentioned in the deed of gift of Prince Ivan Frankopan in 1474. However,
archaeological finds suggest that the place is much older. A record from 1710
mentions a settlement called Villa di sasso bianco (White
Stone Villa) next to Njivice. The Croatian name for this, Beli Kamik, is today a
toponym and a hotel in Njivice.